![]() Obviously all of those races, along with any other sponsorship responsibilities that Stan James has taken on over the years, will now come under the remit of Unibet. In fact, Stan James has a bit of an affiliation with the Festival thanks to sponsorship of seven races that are known as ‘The Road To Cheltenham. Stan James has long held some high-profile sponsorship rights for things, such as the Champion Hurdle during the Cheltenham Festival. The move will happen gradually over the coming months, so you don’t even need to worry for the time being. The long and short of it is that the only difference you’ll notice moving forward will be for the better. You’ll discover that there are more sports to bet on, better coverage of the sports you already love and also an increase in the number of promotions available to you. Moving forward, then, Stan James customers will get all of the same benefits and then some. The Stan James website was, to all intents and purposes, simply a slimmed down version of the Unibet website anyway. In fact, the likelihood is that things are going to get even better for you. Consequently there won’t be much difference for you, with your account transferred over to Unibet easily and smoothly enough. Because Stan James was bought out by Unibet in 2015, you’ve technically been part of the Unibet family for the past couple of years anyway. If you’re a Stan James customer then you need not worry. That’s because the original takeover of Stan James by Unibet was only in respect to the online business affairs. Life for those shops will, presumably, carry on in much the same fashion. There are about 112 physical properties, with Megabet taking over 37 different stores when the merger between Coral and Ladbrokes was given the go ahead. When Unibet bought Stan James in 2015 there was no deal for them to also buy the high street shops, which were instead rebranded under the label ‘ Megabet’. Unibet paid around £19 million for the company and continued to run it as a separate business, but now the decision has been taken to rebrand it under the Unibet umbrella. Created by Steve Fisher and James Holder, the company took its name from a combination of Steve Fisher and his wife Anne’s name and, obviously, the first name of Mr. It’s not the most shocking move of all time, to be fair, considering that Unibet Plc, which was the name of the operating group before it changed its name to Kindred, bought Stan James back in July of 2015.Įven so, it will be something of a sad departure from the British bookmaking industry for a name that has been in the business since it was founded in a single shop in Compton, Berkshire back in 1973. The Chief Executive of Kindred Group Plc, Henrik Tjärnström, has confirmed in an interview with the Racing Post that the company plans to shut down Stan James over the next couple of months, with the bookmaker’s customers moving across to Unibet instead.
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